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UFC Fighter Jean ‘Lord’ Silva Joins BC.GAME as Brand Ambassador
- Jean Silva becomes the latest BC.GAME brand ambassador
- He is the second MMA star to join BC.GAME after Colby Covington
- BC.GAME has a growing presence in MMA and the UFC
- Who is Jean ‘Lord’ Silva?
- Why BC.GAME Chose Jean Silva
- What the Partnership Includes
- What This Means for Crypto Beeting Sites & Fight Fans
BC.GAME has officially announced UFC featherweight contender Jean ‘Lord’ Silva as its newest brand ambassador in a move that strengthens this crypto gambling platform’s growing presence in MMA betting.
The partnership, revealed on November 20th, 2025, sees Silva join Colby Covington, who became a BC.GAME brand ambassador early this year.
Who is Jean ‘Lord’ Silva?
Silva is one of Brazil’s fastest-emerging talents in the UFC featherweight division. Known for his aggressive striking, forward-pressure pace, and finishing instincts, he's quickly built a reputation as a fighter who brings excitement every time he steps into the Octagon.
Silva’s first fight in the UFC was on January 13, 2024, in which he beat Westin Wilson by technical knockout in the 1st round. He followed this up with another win at UFC 303, where he beat Charles Jourdain by KO in the 2nd round.
Just two weeks after his win over Jourdain, Silva fought Drew Dober at UFC on ESPN 59. He won again, earning him the Fight of the Night award. His fourth straight win came on February 22, 2025, against Melsik Baghdasaryan, in which he won Performance of the Night.
Rising in the ranks, Silva entered the octagon against Bryce Mitchell at UFC 314. Here, he won via a ninja choke submission in the 2nd round. His first loss came against the former featherweight challenger Diego Lopes at UFC Fight Night in September 2025.
Silva aims to return to the octagon in 2026 and build his way back up to get in contention for a title shot.
Key Points on Silva’s MMA Profile
- UFC featherweight contender with strong finishing ability
- Dynamic, fan-friendly fighting style
- Charismatic personality and rising global profile
- Strong presence among Brazilian and international MMA fans
Why BC.GAME Chose Jean Silva
BC.GAME described Jean Silva as the “perfect fit” for their brand. He is a young, hungry athlete who mirrors the platform’s own identity: bold, fast-growing, and unafraid to take risks.
While Colby ‘Chaos’ Covington is still the bigger name, he is coming to the tail-end of his fighting career, so it’s a smart move by BC.GAME to bring in someone like Silva, who is on the rise.
Strategic Reasons Behind the Partnership
- High Fan Engagement: MMA fans are one of the most active groups in the global betting scene, with significant overlap in crypto adoption.
- Rising Star Appeal: Signing a fighter still on the rise allows BC.GAME to grow alongside him.
- Brand Energy Match: Silva’s fighting style aligns with the casino’s high-energy, entertainment-focused marketing strategy.
- Storytelling Potential: As Silva climbs the rankings, BC.GAME will leverage his journey through content, campaigns, and event activations.
What the Partnership Includes
According to BC.GAME’s announcement, Silva will be featured in a wide range of promotional and fan-driven activities.
The deal covers:
- Social media campaigns featuring Silva
- Short-form content around Silva’s training, fight preparations, and behind-the-scenes moments
- Exclusive promotions released before, during, and after UFC events, as well as access to the BC.GAME promo code bonuses
- Brand appearances (in markets where allowed)
- Co-branded content aimed at MMA and crypto-betting audiences
BC.GAME has emphasised that all activities will follow strict compliance and jurisdictional rules, including age gating and market-specific limitations.
What This Means for Crypto Betting Sites & Fight Fans
Silva’s signing highlights a rising trend: crypto gambling platforms partnering with combat-sports athletes to gain presence in one of the most passionate sports communities in the world.
Currently, Stake.com leads the way with Israel Adesanya, Alex Pereira, Valentina Shevchenko, Merab Dvalishvili, Alexandre Pantoja, and Caio Borralho among its partners. However, BC.GAME is showing its intent with Covington, and now Silva added to its partnerships.
- Impact on the Industry: More fighter partnerships from other crypto casinos are likely coming.
- Fight-night promotions could become a core marketing tool in the crypto-gambling world.
- Brand loyalty strengthens when fans see their favourite fighters aligned with platforms they use.
BC.GAME has already partnered with multiple sporting entities in the past, but adding UFC athletes hints at deeper investment into MMA’s rapidly growing global audience.
